A whole new kind of business is waiting
Using the business model behind New York City’s first dedicated ASMR spa.
Learn how to transform soft touch and ASMR into a professional, bookable service, then build the brand, client experience, systems, and team required to grow it into a profitable business.
As featured in
The honest question
Maybe you saw an ASMR spa online and thought, wait, why isn’t this everywhere? Could I build one too?
But then you wondered
Would people actually pay for this?
Would clients come back, or is it something people try once?
Could I charge enough for it to really support me?
There’s a pretty big space between I should do this and I know how to turn this into a thriving business.
The techniques are just one small piece of it. You still have to figure out how to explain it, build trust around something completely new, create real demand, bring people back, and eventually grow beyond what you can personally do with your own two hands.
But what is an ASMR spa, really?
Officially, ASMR describes a nervous system response to certain sounds and sensations. Unofficially, it’s becoming our word for the simple joy of soft touch and being cared for.
Other cultures have words for this kind of affection: dular in India, cafuné . English leaves us searching. So ASMR is stepping in — giving a long-overlooked human need a name.
An ASMR spa is simply a cozy place to ask for care.
Our job? Making it a place people trust, love and can’t wait to come back to.
Introducing Rebecca
When I founded WhisperWave, there were only a handful of ASMR spas anywhere in the world. I launched in one of the most challenging cities to build a business, with no outside funding and very little left in my own bank account.
What began as a founder-only practice in hourly-rental New York City studios has grown into a thriving multi-practitioner business that has served thousands of clients, earned five-star reviews, and received national media attention.
None of it happened in a straight line. I spent nearly three years studying real client behavior across thousands of appointments — how people discover the service, what brings them back, how often they return, what affects retention, and how those patterns change as the business matures. I used what I learned to continually refine everything from positioning and the client experience to practitioner training, marketing and operations.
This course gives you access not only to what I built, but to nearly three years of real-world data and the business lessons hiding inside it.
Featured in goop
“Rebecca is a self-taught pioneer in this niche of the wellness world.”
GoopLiz Krieger
As a neurodivergent entrepreneur, I naturally see patterns, gaps, and points of friction other people might miss. I keep testing until I understand not only what changed the result, but why.
What makes me equipped to teach this isn’t simply that I built WhisperWave. It’s that I understand how I built it, and I know how to make that process visible, practical, and repeatable for someone else. You’ll be learning from someone who built this through thousands of real appointments, decisions, mistakes, refinements, and results.
The business behind the blueprint
Clients served
2,000+
Business built
Multiple six figures in revenue
Team developed
Practitioners trained in-house
Client satisfaction
5.0 on Google
Client retention
51%+ lifetime
As seen on
“Rebecca has taken a hands-on approach opening one of the first ASMR spas in the world.”
— CBS Sunday Morning
The data behind the blueprint
You won’t be building from assumptions.
When I opened WhisperWave, I had no idea what normal customer behavior for an ASMR spa was supposed to look like. Nobody did.
Would people come once for the novelty?
Would they return every month?
How long would it take to build a base of repeat clients?
How much new demand would the business continually need?
Nearly three years and thousands of appointments later, I have real answers.
Today, over 51% of WhisperWave clients have returned after their first visit. But some of the most valuable lessons are hidden underneath that number: how retention builds over time, how returning clients actually behave, and why a successful ASMR spa still needs a strong acquisition engine even when clients love the experience.
Inside the course, I’ll share the real numbers, patterns and lessons WhisperWave has uncovered so you can build your projections and strategy around actual customer behavior — not assumptions about how this kind of business should work.
A client, in her own words
Client testimonial
Start An ASMR Spa
I’ll walk you through building an ASMR spa from A to Z, sharing everything I learned along the way — from lugging a little suitcase of supplies to appointments in an hourly rental to running WhisperWave today. This course covers every stage, from starting as a solo practitioner to hiring a team and growing beyond yourself.
There is nothing else like this on the market.
— Becca
The three-step plan
You could ask AI how to start a spa and get a decent checklist. But the hard part is understanding why something works, what to do when it doesn’t, and how to adapt it to your own business.
You’re not just getting instructions. You’re getting the experience and thought process behind them.
How WhisperWave became a habit, not a novelty.
Licensing, pricing, capacity, branding, marketing.
Team, automation, and systems that run without you.
ASMR spas are still rare enough to feel new—but familiar enough to need little explanation. Millions already understand ASMR, soft touch and sensory relaxation online.
The opportunity is to bring that experience into the real world before the market gets crowded.
In their words
“I feel like I’m approaching my business with a brand new set of eyes. I would highly recommend this course to just about anyone who is looking to work in the healing arts.”
Gina S.
Holistic body worker and integrative somatic coach.
Raleigh, NC
Let’s do a quick gut check
You want to open an ASMR spa or bring ASMR into a wellness business you already have.
You’re in the early stages—or already operating—and want to strengthen your positioning, pricing, retention, team, or systems.
You want to understand the entire business around the experience, from designing the service to creating demand and building beyond yourself.
You want to learn from decisions tested with thousands of clients inside a real ASMR spa.
You want a proven framework you can adapt to your own market, personality, and vision.
You’re primarily looking for hands-on practitioner training, a library of soft-touch techniques, or an accredited certification.
You want to create ASMR videos or build an online content channel rather than offer an in-person service.
You’re looking to purchase a WhisperWave franchise, license the WhisperWave brand, or reproduce the business exactly as it exists.
You want a live cohort or ongoing one-on-one coaching rather than a self-paced program with optional private advisory sessions.
You’re exploring ASMR for personal or creative interest and don’t currently intend to build a business around it.
This isn’t just about learning how to offer ASMR sessions. It’s about understanding how to build an entire business around them.
Get the BlueprintThe whole blueprint, step by step
Nine modules and 49 lessons take you from the first idea to a business that runs beyond your own hands — the exact path WhisperWave took, in the order you’ll need it.
A student’s voice
“Rebecca is an excellent teacher, and this course covered so many things I never would have considered on my own. It was worth every penny, and I highly recommend it.”
Isolde V.
Orientation: the model, the mindset, and what a successful ASMR spa actually is.
Designing the client experience that drives retention and word of mouth.
Location, layout, atmosphere, and the practical buildout decisions.
The marketing plan: positioning, launch, and ongoing acquisition.
Hiring, training, and systems so the business runs beyond you.
Entity, insurance, waivers, and protecting what you build.
The real data: retention, pricing, and the upgrades that moved the numbers.
My complete equipment inventory, from linens to tools.
The extras and enhancements that elevate the experience.
In their words
“Having the numbers and insights into how clients behave around the service really got me in that mind frame of being able to prepare and plan my business and set it up for success. So, you know, I cannot say enough good things about this course.”
Nadiia
Turlock, CA
As seen on NBC New York Live
This is not a franchise, and you will not be asked to reproduce WhisperWave. You keep the freedom to create your own brand, set your own pricing, shape the experience around your market and build an asset that belongs entirely to you.
What you receive is the business intelligence underneath the model—not a borrowed identity.
These are the questions I would have had, answered from inside a real, operating ASMR spa.
It’s both, because I learned the hard way that you cannot separate the experience from the business around it.
Attracting curiosity is relatively easy when you’re offering something people have never seen before. The real challenge is creating an experience meaningful enough that clients want to make it part of their lives.
I’ll teach you how to design that experience, but also how to position it, price it, market it, create repeat business, train other people to deliver it, and build the systems that allow it to grow.
Still wondering about something? It’s probably answered inside.
Enrollment
The complete blueprint is yours either way. Choose the course on its own, or bring Rebecca into the conversation at two important points in your journey.
$997
One-time payment · USD
The experience, decisions, and business thinking behind WhisperWave, brought together so you can build something of your own.
Your enrollment includes
Private Advisory
$1,497
One-time payment · USD
The complete course, plus two private strategy sessions with Rebecca to look closely at your business, your questions, and the decisions in front of you.
Everything in The ASMR Spa Blueprint, plus
You might use the first session to pressure-test your idea before launching, then return for the second once you have real clients and new questions. Or bring an existing practice and explore what its next chapter could look like.
Positioning, pricing, marketing, client retention, practitioner training, and growth are all on the table.
Prefer to start with a single conversation? Book one private hour with Rebecca, and bring whatever you're working through.
60-minute video call with Rebecca
Get personalized guidance from the founder of WhisperWave. Bring your business idea, your current challenges, or the decisions you're working through — we'll focus the hour on what would be most useful to you.
No course purchase required
Considering the full package? The Blueprint + Private Advisory bundle includes two consultations for an additional $500 — $100 less than booking two hours separately.
What can we cover in the consultations?
Bring the decisions you want help thinking through. We can review your business plan together, refine your positioning, examine your pricing, explore your launch strategy, or identify what may be holding the business back.
Does Private Advisory include ongoing consulting?
The package includes two scheduled consultations. It does not include ongoing messaging, done-for-you implementation, or a separately written business plan.
Ready when you are
You don’t have to figure this out from nothing. You get the full blueprint — the experience, the systems, and the thinking behind every decision — so you can build something that lasts.